ABOUT_
PRISM.exe
Alex Müller is a Berlin-based creative technologist focused on motion-rich identity systems, interactive web launches, and AI-assisted image direction that still feels authored.
operator.log
The work tends to live where visual systems need to do more than look expensive. They have to survive shipping, iteration, content swaps, and teams with different levels of taste and velocity.
That is why the process stays close to implementation. The animation language, component logic, and editorial pacing are part of the same system.
200+ motion studies archived
Each one pressure-tests timing and emotional weight before production.
Design + code in one loop
Reduces drift between the deck, the prototype, and the shipped surface.
AI treated as a directed medium
Useful when it behaves like a system, not a novelty generator.
Remote by default, precise by habit
Workflows built for async teams without losing momentum.
Began working across independent music and culture launches, building identity systems that needed to move on tiny budgets.
Shifted fully into technology and product-facing work, bringing motion and editorial pacing into web rollouts.
Built AI-assisted visual direction workflows without letting the output slip into anonymous machine gloss.
If the brief needs someone who can direct and then actually ship it, start here.
Services, scope models, and project intake live one step over.